ABOUT US

Air Charter Broker since 2003

Flying has never been so enjoyable: THAT!, beyond air chartering

Tailored air chartering for the best
flight experience

THAT! is an acrostic for Tourism, Hotel, Aviation and Travel and fully expresses the long-standing experience acquired by the two founding members, Luigi Annichini and Tommaso Maria Pannilini, in Italy’s pivotal tourism sector at its highest levels.

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The encounter between Luigi Annichini and Tommaso Maria Pannilini marked the start of a new project, which became a reality in 2003 with the founding of That Aviation. The expertise gained by the two founding partners over more than 40 years of business, the capacity to listen to and understand client needs, the ability to penetrate the market and maintain a constant presence, as well as the careful selection of quality partners are the keys to the success of THAT!: a guarantee of reliability and efficiency, regardless of the nature of the flight and event.
It’s not us talking, it’s our numbers.

Luigi Annichini​

Founder & Managing Director

Originally from Turin, he has always had a keen interest in sports and is passionate about life and work. His training began in 1988, and his teachers have included some of the most skilled and gifted personalities who made the history of Italian tourism and aviation, including Franco Rosso, Gianfranco Mainardi and Franco Pecci. Since 2003, he has been lending his skills to the Sports Teams and Incentive Houses service, where his professionalism is recognised and appreciated by clients.

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Tommaso Maria Pannilini

Founder & Managing Director

Fascinated by travel from a young age, he got his start as a young man working in the Incoming and Incentive field.
He spent the next several years gathering front-line experience abroad covering roles of increasing responsibility for top Italian Tour Operators.
In the 15 years spent at Alpitour, he matured and developed his strong passion for aviation, which ultimately become his profession.

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The strategic positioning of an operational headquarters just a stone’s throw from the international airport of Milan Malpensa, the birthplace of Italian aeronautics and home to the headquarters of the world’s leading airlines and providers of ground and air services, is an important detail that ensures prompt intervention and rapid response times.

In over 20 years of business, THAT! has developed a notion of private flying that goes beyond air chartering, more closely identified with the concept of a tailor-made charter.
Present at major Italian airports for more than 20 years

Private flights tailored to your needs,
from charter planes to executive jets

THAT!’s recognised professionalism and expertise among major airlines allow it to offer every type of aircraft according to client needs, from the smallest executive jet to large wide-bodied planes, and even full-business class flights for short, medium and long-range trips.

Whether a private jet for a VIP flight or charter flights for a sports team, an incentive trip with numerous guests or a pilgrimage with passengers requiring special assistance, THAT! has the perfect solution with 24/7 assistance during and after the flight, ensuring the best services on the ground and on-board the plane.

Charter your private plane for a sports team

The versatility and flexibility of charter flights allow you to optimise times and performance.
24/7 assistance, fast tracking, customised aircraft and catering on request, extra bags and technical equipment checked in at no extra charge.

Book your group charter flight

Select the best plane for the event based on the number of passengers, budget and timing. We’ll take care of the rest!
Fast tracking, dedicated security check lanes, extra bag check-in, seat allocation, 24/7 assistance.

Charter your private jet

Choose maximum comfort and luxury. Make the most of your time and fly into the airport closest to your final destination. VIP service, express boarding 15 minutes before departure, remote flight watching, 24/7 support.

Book your special flight

We can organise charter flights for religious trips and pilgrimages, humanitarian flights, cargo planes and military transport. Thanks to our network of partners, we can provide the best service for your flight with 24/7 assistance.

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Our readers’ favourite articles

A blog regarding travel and current trends, industry events and our latest activities, with lots of interesting facts about the world of aviation and air chartering. Find out more about incentive trips and air chartering. Learn more about the topics that interest you.

How can the environmental impact of air traffic be reduced? Read the article to learn what the industry is doing to promote sustainability in aviation....
JP4 tells in an interview with THAT! how sports clubs fly. Discover how air charter has changed the way of travelling in the world of...
What does an incentive travel mean? What are incentive travel programs and why do companies invest part of their budget in this direction? “An incentive...